Organisations need to not only provide service but also build and maintain relationships with their customers if they are serious about keeping those customers for long if not for good. Marketing can be a worthwhile investment if customers are looked after to ensure they remain loyal to organizations. Customer Relationship Management serves this purpose of ensuring customer loyalty.

Our CRM course will help learners fully understand the concept of CRM and its success factors. It will equip learners with the skill to prepare a customer service profile and formulate an appropriate CRM strategy for an organization. Learners will be able to gather relevant data and information for CRM purposes.